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Non-Toxic Dye

New insight into cellular biology

Talk with a Specialist!

Thanks for submitting!

MCF-7 Cells undergoing apoptosis

Do More with One Dye

Non-toxic for weeks

Many cell states in the same well

No wash 

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ChromaLive Dye
Powerful & Easy-to-Use

Many Cell States
with the Same Dye!

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Live, dead, apoptosis, stress, autophagy and more

Indefinite Live-Cell Assays

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Successfully imaged over 25 days in culture

No Wash

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Perfect for High-Content Screens

Avatar 111

Principal Scientist,
Big Pharma in Top 5

ChromaLive is surprisingly easy-to-use. It gives clear images with a very good signal-to-noise ratio. I was able to quickly differentiate apoptotic cells from viable ones in a high-content image analysis. Plus, customer support was outstanding!


Dr. David Andrews,
Senior Scientist at SRI

 There’s no need for a washing step, which makes high-throughput screening possible with ChromaLive. [There] are six kinds of patient CLL cells that we identified using those dyes, and we have found a drug combination, now in clinical trials, that effectively kills cells for one patient cohort

Avatar 82

Senior Scientist,
Leading Biotech Company

My cells are unaffected. I can easily tell between live and dead cell states, and even tell apart the different immune cells in my model

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  • Kinetic imaging in live cells 

  • Dose-response analysis

  • SAR and MoA studies

  • "Live Cell Painting" 

  • 3D Culture

ChromaLive Features 

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Easy as 1-2-3

Mix and read


ChromaLive Fix now available


488/600nm, 488/700 nm, 561/600 nm

Now Offered as a Service!

Interested in outsourcing your ChromaLive assay?

Contact Us

Thanks for submitting!

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Information Sheet and Protocol

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